• Phone: 1-517-332-7900|
  • Store Hours: Mon to Sat : 10AM - 8:00 PM|
  • Sun: 11am - 6pm

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Hearts on Fire

Azzi Jewelers Hearts on Fire

Founded in 1996 by Glenn and Susan Rothman, Hearts On Fire became the world's first branded diamond, the only diamond in the entire world whose diamond is deemed perfectly cut every single time. Hearts On Fire diamonds have a brilliant difference that you can actually see, a perfection seen nowhere else in the world. It began with the discovery of an unusually cut diamond in Belgium that displayed an amazing hearts and Fireburst® pattern created by its perfectly symmetrical cut. Viewing this spectacular diamond was life-changing for Mr. Rothman and “wow” was the only word that came to his mind. He brought this knowledge and experience home to the U.S. with him and as the pioneer he is, began his goal to change the entire diamond industry. Within months, the Hearts On Fire Brand was born and the diamond renowned as The World's Most Perfectly Cut Diamond® was officially created.

Today, Hearts On Fire has rapidly evolved into the highest standard of diamond cutting perfection, a standard that all others strive to live up to.

But, why are we so different? Why are we so perfect?

Because, we craft every one of our diamonds by hand…starting with a selection of less than one tenth of one percent of the world’s rough diamonds. We then entrust them to less than 400 master craftsmen in the world who use a diamond cutting formula that is unknown to any other diamond brand in the world. And we cut and polish at 100x magnification – 10x the industry standard – to ensure our sparkling perfection each and every time.

But what makes us really special is that we are about more than just diamonds. We're about romance and passion, love and emotion. We're about creating perfect moments – those “wow” feelings you get when you experience the phenomenon of light of a Hearts On Fire.

This is why Hearts On Fire has become the world's most trusted diamond brand. This is why Hearts On Fire is The World's Most Perfectly Cut Diamond, offering you a value in your diamond that can't be matched.

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