WHAT DETERMINES DIAMOND PRICES?

When buying a diamond always remember that there are four key factors that determine the value of a Diamond. These factors are collectively known as the four C’s.

• Carat
• Cut
• Color
• Clarity

The combination and variables of these factors drive both the value of the diamond and more importantly - they determine the brilliance of the stone.

There is a direct correlation between the precision of the diamonds clarity, color, cut and the carat.